This week we sat down with Rizwan Ahmedmia from Life Fitness and talked about how the company uses Ecdesign and why it has become such a powerful tool for the sales organization. Life Fitness is a global leader in commercial fitness equipment. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries.
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