Precor is making fitness facilities more personal with Ecdesign

Patrick Chouvet explains how Precor is all about the personal touch in both product development as well as equipment sales. 
Johanna Carlson | January 26, 2018

About

Established in 1980, Precor sets the standard for quality, innovation, and performance in exercise equipment. Precor has distinguished itself as a worldwide industry leader, providing state-of-the-art fitness equipment to health clubs, hotels, spas, fitness centers, and private homes all over the world.
Visit the Precor website, https://www.precor.com
Ecdesign: Can you tell us about how Ecdesign is used in your sales process?
Patrick Chouvet: Most of the time, the sales representatives provides a design of the room in the same time as providing a price proposal. It’s a good way of showing how nice the gym will look like.

Ecdesign: Would you say that Ecdesign helps you win more projects?
Patrick Chouvet: We have many cases where the customer has been so impressed by the overall design and then decided to follow our plans exactly. Ecdesign is really a great tool for the sale representative and a fantastic tool to help close the deal.
Ecdesign: How important is Ecdesign when working with new customers?
Patrick Chouvet: It´s very important since we can sit with customers and not just talk about the equipment and the floor space. Using Ecdesign we can show what the gym will look and feel like with our equipment.

"We have many cases where the customer has been impressed by the design and has decided to do the same color scheme in his gym"

Patrick Chouvet, Sales & Marketing Manager, Precor France
​Ecdesign: How would you say Ecdesign has helped the way your organization does business?
Patrick Chouvet: There are three very important ways Ecdesign helps our business. The first one, it’s an easy solution for the sales representative to place the machines on a layout and see the space left around the machines. Secondly, The  Ecdesign layouts helps our installation team position all the equipment. Lastly, Ecdesign also helps customers understand the way we plan to organize the space, making it easy for the customer to visualize the final result and make changes if needed.
Ecdesign: Do you think Ecdesign helps increase customer satisfaction?
Patrick Chouvet: Most customers receiving pictures or walkthrough video presentations of their gym are impressed and they love being able to take part in the planning process of their gym space.

​More information about Ecdesign, www.ecdesign.se