ELEIKO
Maads Oestergaard on how 3D planning drives better gym design and faster sales
Eleiko is a global leader in strength equipment and facility design. In Denmark, Country Manager Maads Oestergaard uses Ecdesign daily to create high-quality, high-impact training environments for clients ranging from professional sports teams to military training facilities.
Maads first discovered Ecdesign in 2014 as a gym owner, using it to plan his own space and pitch a collaboration with Eleiko. That pitch led not only to a successful partnership—but eventually to a role at Eleiko, where he now continues to use Ecdesign as a key sales and planning tool.
When asked what he values most about Ecdesign, Maads highlights its unique balance of features:
- Ecdesign combines ease of use, speed, and solid rendering quality. While some features could be more advanced, the overall balance makes it the best layout tool for sales representatives in the industry, says Maads.
He emphasizes how fast workflows are critical in his role:
- Creating layouts in real-time with a client can help accelerate decisions and close deals. The speed at which I can produce walkthrough videos or visuals is a real competitive advantage.
Visualizing Results—Before They’re Built
With Ecdesign, Maads designs facilities that optimize flow, safety, and performance:
- I mainly work with military and elite sports clients. They need highly efficient spaces. Ecdesign helps me take ideas and turn them into clear, visual plans—fast.”
One standout example?
- For a hotel project, I created a walkthrough video. The client watched it and said “Let’s go”, even before seeing the quote.
Maads has created a standout gym layout using our 3D design software. The result reflects both Eleiko’s high standards and Maads’ expertise in building functional, inspiring training spaces. We’re proud to be part of the process.
“It’s the best layout tool for sales reps in the industry”
- Maads Oestergaard
A Key Part of the Sales Toolkit
Ecdesign is now fully integrated into Eleiko’s sales process. Maads frequently uses the movie editor to create project videos, which he later fine-tunes in video editing software:
- Within a few hours, I can deliver a polished walkthrough that not only helps close deals—it becomes marketing content for the client’s pre-opening campaigns.
Final thoughts from Maads
- If you're in the fitness industry, you need a design tool like this. It’s not just for planning—it’s for selling, pitching to investors, and bringing ideas to life. Take the intro course on the Ecdesign site, start using it, and give it time. The more you use it, the faster and better you get.
